Working on projects you love, with people you love working with. That’s the dream of an entrepreneur. But if you don’t market yourself and your services the right way, that goal could be out of reach, says Cindy Schulson.
Cindy specializes in helping coaches and consultants use “heart-centered” marketing to stand out from a crowd of competitors with a compelling message.
She offers practical, actionable strategies to help you appeal to the logical and emotional sides of your ideal prospects.
Tune in to discover…
- The 4 layers of every effective marketing message
- How to stop being a “commodity” with your business
- The power of speaking your truth
- Why most business fail within 5 years – and how to avoid that fate
- And more
Episode Timeline:
00:11 Today Steve speaks with Cindy Schulson. Cindy helps coaches and consultants to stand out from the crowd by marketing with heart instead of hype.
00:59 Cindy gives us an overview of her work history and why she moved from corporate to entrepreneurship.
02:40 Cindy tells us about her early struggles in strategic marketing.
04:48 Steve talks about the natural evolution of a startup.
06:06 Cindy explains how she learnt to build from her success.
07:39 Cindy created an ebook and then benefited from her own teachings.
08:59 “People buy on emotion and justify with logic”.
12:20 Cindy talks about creating a messaging platform and the 4 different kinds of messaging.
14:36 Cindy tells us to put our heart or truth into our marketing.
15:55 Steve talks about the problems of commoditization and give us an example of how he put the truth into his marketing.
18:02 Cindy gives an example of a male client putting his heart into his messaging.
19:18 Steve explains that some many businesses have no real message at all.
21:19 Cindy talks about common mistakes in messaging.
22:09 Cindy gives us a link to her free course.
