How would it change your business if you had a 4-week waiting list of people who wanted to do business with you? And, you had prospects that called and said, “I’m ready to go, I have the money, I don’t want to wait…
Nice problem to create for yourself. And a problem Clayton Morris has created in his firm.
You may know the name Clayton Morris, he’s the weekend anchor of the #1 news program in the U.S.–Fox and Friends, on the Fox News Channel.
When he’s not on TV, Clayton runs Morris Invest, a real estate investment company. And, in the last year, he’s doubled the business, through some very smart marketing.
In this episode of The Unstoppable CEO Podcast, I sit down with Clayton to unpack the secrets to his success (hint…it has little to do with his “celebrity”).
This is one of the best looks at simple and effective marketing that you’ll find.
Listen and you’ll discover…
- How Clayton finally got his marketing right…now he and his team have a 4+ week waiting list to schedule a sales call…
- Clayton’s method for identifying good fit clients (and how to weed out prospects that won’t take action)…
- How action informs your decision making…
- The critical factor of trust in business, and how to build it with your marketing…
- The importance of getting your prospects to “speak your language” before you ever try to sell them anything…
Timeline
01:15 Clayton tells us how his entrepreneurial spirit began after witnessing his father lose his job at an early age.
04:15 Clayton’s ability not to take “no” for an answer was the starting point for the success he’s had in his career.
07:18 You’ve got to hear Clayton’s analogy of playing NES’s Legend of Zelda for having the courage to step into the unknown!
08:56 Clayton tells Steve that working with his clients is much like having them in therapy because he urges them to “let go”.
14:01 Clayton’s philosophy on marketing is to “give it away & don’t hold back”.
18:47 Clayton tells us what he’s most excited about in the future for his business.
24:08 Clayton explains why he doesn’t use his celebrity status to push forward his business, and it works!
26:05 Clayton is reading a lot about consciousness, including The Surrender Experiment by Michael Singer.
28:39 Clayton tells us how to get in contact with him.
Mentioned in this episode:
- http://morrisinvest.com/
- http://morrisinvest.com/podcast/
- Natali Morris
- The Surrender Experiment by Michael Singer
- Rate this podcast on iTunes
