It’s clear that if you’re marketing products or services online (and who isn’t these days), video has to be part of your strategy, says Jason Hsiao, co-founder of Animoto, an intuitive video creation platform.
And here’s why…
Market watcher Tubular Insights has found that 64% of consumers make a purchase after watching a branded video. And 51% of marketers surveyed by Insivia say video is the content with the best ROI.
Video boosts leads and sales for every type of business.
Sure, it can be intimidating. But Jason has some simple tips to create professional looking videos with content you already have. He also shares some great free resources – so stick around until the end.
We also talk about…
- How to stand out in social media with your videos
- The 5+ most effective video formats
- The 2 most intimidating things about video – and how to conquer them
- Taking advantage of the “humanizing” effect of video
- And more
Episode Timeline:
00:11 Today Steve speaks with Jason Hsiao, Co Founder of Animoto, a simple to use video creation platform that anyone can use to make great marketing videos.
01:52 Jason tells us how he developed Animoto.
04:03 Jason explains the obstacles he faced in developing Animoto and how staying focused on providing just one service was key.
07:31 Jason talks about being laser focused on that one service keeps everyone at the company moving in that direction.
09:39 Jason explains because he started the company with friends, heated boardroom debates aren’t personal.
11:55 Jason explains how to implement video into our marketing. He breaks down how Animoto works for you.
15:14 Jason gives us some great examples of messages we can incorporate into our videos.
17:33 Jason explains how you can great a great video with out you or even images being in it.
20:20 Jason tells us how video really focuses on getting to the right clientele.
23:38 Jason loves to talk to customers, follow this link to get in contact with him, Animoto.com/unstoppableceo
