Podcast Episodes

The Podcast

Bob Howard | Outbound Prospecting in 2020

Bob Howard, founder and president of Contact Science, has built software that focuses on making prospecting for new business more efficient and effective – not to mention easy. It’s automation that doesn’t forget the human touch that is vital for successful sales. If you don’t have outbound prospecting as part of your business development… Bob … Read more

Dan King and Leeza McKeown | The Missing Link of Strategic Changes

When you make strategic changes, don’t forget to make sure your team is onboard, stress Leeza McKeown and Dan King of Fireside Strategic. If you don’t have that buy-in… there’s no execution and no improvement. That’s why this dynamic duo stress the people component of any strategic plan. We talk about how to engage your … Read more

Bart Mroz | Repositioning Your Business to Get “Right” Clients

Bart Mroz, CEO of SUMO Heavy Industries, has a problem. This boutique digital commerce consulting company is focused on “heavy” development work on the backend systems for ecommerce clients. But they still get a lot of inquiries seeking help with marketing, SEO, design, and similar work… which they don’t do.  Bart wants to reposition the … Read more

Charlie Moon | Sales for People Who Hate Sales

The biggest obstacle to business development for consultants and professional service providers – and salespeople in general, says Charlie Moon, is the fear of sales.  It’s that emotional turmoil that as one of his clients put it, causes “sweaty palms” when speaking on the phone with a prospect.  Right now, Charlie is trying a new … Read more

Rob Ristagno | Capitalizing on Prospect Pain Points

At consulting firm Sterling Woods Group, CEO Rob Ristagno and his team help middle market companies use data to create sales, marketing, and other strategies to accelerate revenue growth.  Best of all, says Rob, it’s data that is already there. It’s just that owners and executives don’t know how to analyze it – or come … Read more

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