As a small business, don’t let yourself become a commodity – you’ll get lost in a crowded market. Instead, to compete effectively, says Patti Mara, you must position yourself as a trusted resource and provider of not products and services – but solutions. Patti, a business consultant and author of the new book UpSolutions, says … Read more

“Thought leader” is a big buzzword these days. But Samantha Riley goes beyond the hype and gives her coaching clients actionable steps they can take to expand their influence in their niche and make themselves more valuable… which means more income. Becoming a thought leader means you’re no longer the best-kept secret… you’re the go-to … Read more

You do great work for your clients… you love what you do. But “selling” yourself and your services has been a challenge, even though you know it’s essential to the growth of your business. Christine Schlonski says it’s time to have more impact on more people… while making more money. You have to switch your … Read more

If there is one constant in digital marketing… it’s that what works is always changing. Lacy Boggs, content strategist and Director of The Content Direction Agency, says that sophisticated consumers, who quickly recognize marketing campaigns “in the wild” and make them less effective, have accelerated that trend. That means lower conversion rates for traditional sales … Read more