According to studies, viewers retain 95% of a message after seeing it in a video compared to 10% retention for text. Including a video on a landing page can increase conversions by up to 80%.  It’s no surprise that Rick Cesari is big on video marketing. And he has the background…  He’s seen this tactic … Read more

Too many business owners look for the “next big thing” in marketing and sales, thinking that’s what they need to accelerate the growth of their business and take it to the next level. The thing is… if you don’t have a solid foundation, the “next big thing” is not going to get the results you … Read more

After 20 years as an entrepreneur, Thor Conklin has seen a lot. In his work with clients, this profitability consultant not only shares what you should be doing… but just as important, if not more so, is what you shouldn’t be doing.  A lot of what he teaches is based on mistakes he’s made and … Read more

Happy Valentine’s Day! I got you a little something… I know, I know, but I couldn’t resist. I really hope you like it 😉 Last week, I interviewed one of the legends of marketing, and we got into a deep discussion about: How to make your marketing work (and what’s missing most of the time). … Read more

When you narrow your target market – and we’re talking narrow – you’ll find that business growth is almost inevitable. There’s an old saying: “Jack of all trades, master of none.” And it certainly applies when you pick your business’ niche. If you’re worried that by focusing on your ideal clients you’ll be missing out … Read more