Every business needs marketing to bring in potential new clients. But there is no one “right” way to market your services… no one-size-fits-all solution to get new leads… not even for very similar businesses in the same industry or niche. What marketing strategy will work for you? To figure it out, you have to take … Read more

Do you have to be cutthroat to be successful in business? No, says Jonathan Keyser, not even in the most competitive industries.  He knows from personal experience. For a long time, he was ruthless as he built his commercial real estate career. But he was also miserable and knew there had to be another way.   … Read more

Can you guess the #1 source of new customers and clients for businesses? It’s not marketing or advertising. It’s actually still referrals and word-of-mouth.  There’s nothing that creates trust faster than a personal recommendation. That’s all well and good, you might be saying, but it’s so hard to get even very satisfied clients to take … Read more

“If you run your business based on generally accepted accounting principles, you’ll probably go broke.”  That’s a pretty strong statement from a CPA. But when wearing his hat as a serial multi-million dollar entrepreneur (among his companies was Ashworth Golf clothing), Jeff Prager discovered that business success didn’t depend on typical financial metrics that your … Read more

As a business owner, you have any number of ways to market your services. But forget all the fancy online marketing tricks or expensive ad campaigns. At the heart of your marketing is a technique that costs little, if anything, in dollars… and brings your business to the attention of the highest value prospects – … Read more