Many people are reluctant to make cold calls. In fact, they’ve convinced themselves it doesn’t work… or that it makes them look desperate. But, says Wendy Weiss, those folks just aren’t doing it the right way. Cold calling can be incredibly effective if you do two things before you ever pick up the phone. Cold … Read more

Marketing funnels are all the rage these days. They can be a way to turn prospects into customers on autopilot. But… there is a caveat. Funnels don’t work for certain businesses. If you’re a professional services provider or offer a “complex” product or service, it’s definitely not a good fit.  You need a different approach … Read more

Your most powerful tool for improving your business is… between your ears, says Jonathan Levi of Superhuman Academy. Jonathan says most people don’t even realize what their mind is capable of and don’t use it anywhere near its full potential.  But, with proper training, you can make better, faster decisions… see opportunities where others don’t… … Read more

If you’re a small business owner or professional service provider – you need a podcast. It’s a powerful tool to reach your target audience and let them get to know you. But that’s just one of the many ways – most of which you probably haven’t considered – podcasts can help you grow your business. … Read more

Years ago, Jon Schumacher saw the writing on the wall. One of his most effective marketing channels was going away. So he had to pivot to continue to talk with his audience, and he found that through webinars he was able to reach thousands at a time.  We talk about the nuts and bolts and … Read more