Philip Morgan | The secrets of leveraging “specialization” to win higher fees
Tired of getting beat up by low-ball competitors? The truth is that every business and profession is commoditized… That’s the market reality… But it doesn’t have to be your reality. In fact, I love this quote from Seth Godin… Commodities are in the eye of the producer. If you don’t want to sell something that’s judged merely on … Read more