When you hear “influencer marketing,” you might picture some photoshopped celebrity on Instagram, flaunting a new lip gloss on a tropical beach to a fawning teenage audience.
But that’s just a cliche, says Shane Barker. This specialized type of marketing actually works in hundreds of niches with hundreds of different types of audiences. But it’s not just a matter of giving an influencer a product to show off – that boat sailed away years ago.
Real influencer marketing, in which you can see return on investment, requires a strategy. And it’s not just for big brands, says Shane. Small businesses can get in on the action.
We talk about the influencer marketing strategies working today, as well as…
- Why the number of followers doesn’t matter
- The right metrics to watch to measure influencer marketing success
- How Facebook, Instagram, and other platforms can ruin your business overnight (and how to prevent it)
- What “engagement” really means and how to make sure it’s authentic
- The rise of the micro-influencers
- And more
Listen now…
Mentioned in this episode:
- UCLA
- (https://shanebarker.com)
- shane@shanebarker.com
