Podcast Episodes

The Podcast

Creating Collaborative Business Relationships

Collaborating with other businesspeople is a key to success as an entrepreneur. But if you’ve tried and failed to foster mutually beneficial relationships or started a partnership that you felt was too one-sided, you might be skeptical that collaboration can actually work. But you just need a different approach. Traditional networking doesn’t always work. But … Read more

David Newman | The Power of Speaking Marketing

This week on the podcast I interview David Newman of Do It! Marketing. We recorded this interview long before the current world crisis, and I think you should pay attention to what David shares. David is known for helping professionals (people like you and me) get on stage and speak persuasively to get clients. Right now … Read more

How to market now, in today’s new and unpredictable environment

Well, here we are… Week 2 of the pandemic crisis (here in the U.S.). The question I’ve heard a lot this week is how do we market right now, in this strange environment. The answer… thoughtfully and carefully. And yes, you should keep marketing and selling, but it demands a different approach. I outline the … Read more

What to focus on during uncertain times

What a difference a week makes… The world has changed dramatically in a very short time. Like you, I’m working to understand it, adapt, and find the way forward. At the end of the day, that’s all there really is–a way forward. Today’s episode of the podcast is a little bit different. I’m joined by … Read more

Positioning Your Value Properly

Many business owners – perhaps you – are blissfully unaware that their marketing is confusing their best potential customers.  In the worst-case scenario, prospects aren’t sure what you actually do, what you can offer them, and how you’re different from your competition. The solution isn’t to embrace the latest marketing “trick” or spend a bunch … Read more

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