Having an ambitious goal is all well and good, says my guest this week Craig Ballantyne, author of The Perfect Day Formula and creator of related business coaching programs and workshops. But, cautions Craig, a goal without a plan will get you nowhere. It’s all about preparation and consciously putting the right elements in place so you … Read more

Even in the Internet era, an in-person sales presentation can be a very effective way for certain businesses to market their products or services. This week’s guest, Joel Erway, Chief Strategist for the Webinar Agency, has found a way to blend these direct sales methods with digital marketing strategies to create a blockbuster selling tool. … Read more

Perfection is your biggest enemy, says our guest this week, Michael Zipursky of ConsultingSuccess.com. Michael says it’s an issue holding back many of the consultants and professional service providers he’s worked with over the years. Michael sees tremendous value in what he calls “Imperfect Action.” Don’t spend all your time fine-tuning your offer, value proposition, … Read more

My guest this week weathered intense setbacks early in his career. But Joshua Long actually looks back almost fondly at those times because he knows it shaped who he is today and allows him to see solutions when his clients can’t. Joshua is a consultant specializing in helping B2B companies overcome revenue plateaus, reduce risk, … Read more